Nest & Rest

Nest and Rest Lodge is a Three-star guesthouse that provides accommodation and small conference facilities. Located within the prime quiet area in springs, its wallet-friendly pricing and even friendlier staff, Nest and rest lodge will become your “go to” guest house for your visits. It caters for a clientele who require luxury, comfort, outstanding quality and service as well as the sophistication offered by the modern world.

Challenge

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news.

In a very difficult niche with big players. the hospitality industry is a very big challenge to rank a website on the first page of google.

Solution

Once we determined which of these challenges apply to this particular campaign, we formulate a strategy to take them head-on.

Keyword Strategy, Competitor Analysis, Identify Opportunities and many other factors. In a job listing, most of the work will be devoted to optimizing listing pages.

Results

We are in  6 Months into the campaign, working and implementing all our strategies, NEST & REST is ranking across all search engines, below are few of the over 40 keywords that the website is ranking within the first 100 pages.  From page 1 to 5, mostly on the first page of the google search query, with high converting keywords

What We Did For Nest & Rest

Note: We had control over every aspect of the site, making it much easier to accurately do on-page and off-page optimization and attribute organic gains to the SEO work we were implementing, as well as to make SEO recommendations every step of the way. I have also anonymized the data to maintain confidentiality for the website.

Keyword Research

Website Analysis

Competitor Analysis

Backlink Building