Copier and Printer

The case study is conducted for Copier and Printer (operated by Copier Recycles Pty) located at 08 Brits Street South Hills Johannesburg, South Africa. Copier Recycles South Africa do Sales and offer Rental options on various type of printer’s Brands, both New and refurbished.

Copier and Printer needed an attractive, responsive website and be able to compete on the search engine with high web traffic that would convert leads into sales. Copier and Printer had the overall goal that all for-profit companies have and that is to make profits.


The challenge here was not only having a well-coded website that will display very well across all devices, to optimize a new website and get it ranked on the first page of google search result is the biggest challenge.

Domain Age which constitutes the value for domain authority and effectively affects how google rate your website to be consider the 1st-page elements. It takes from 3 months to 6 months to see the Result of SEO activities.


Starting with a new site, we understood there were limitations. At the beginning, we focused on opportunities with low competition and decent traffic value. We used SEMrush to determine traffic value and manual research to gauge competition.

we looked for results with:

  • bad exact-match domains.
  • a lack of big name brands.
  • low-quality or outdated content.
  • pages with low link counts.


After 5 months of SEO activities with our result driven strategies, copy and printer is raking on the 1st page of Google search query for more than 10 high converting keywords. and ranking on page 2 – 6 for more than 20 more relevant keywords.

According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

What We Did For Copier and Printer

Note: We had control over every aspect of the site, making it much easier to accurately do on-page and off-page optimization and attribute organic gains to the SEO work we were implementing, as well as to make SEO recommendations every step of the way. I have also anonymized the data to maintain confidentiality for the website.

Keyword Research

Website Analysis

Competitor Analysis

Backlink Building