Fixonate Consulting

Fixonate Consulting Services was founded in January 2010 with a key focus on the construction industry. Our specialty is in the assistance of construction companies with their key administrative & compliance requirements. Our firm of accounting & engineering specialists, focuses on areas of CIDB, NHBRC, BEE, TAX as well as other general company compliance services.

The company was formed by Mr. Gustav Geoghegan in 2010. He was later joined by Mr. Allan Lutalo in 2015. Mr. Geoghegan is a qualified civil engineer registered with the South African Civil Engineers association whereas Mr. Allan Lutalo is a qualified accountant registered with the South African Institute of Business Accountants. Together, they operate as a team when it comes to both the administrative requirements of the Construction industry.

Challenge

Industries or niche that one wouldn’t think of as competition can be very difficult to rank for if there’s a lot of companies offering the same services in the same area. It is even more difficult to rank in a very competitive niche like accounting and bookkeeping services.

Solution

Once we determined which of these challenges apply to this particular campaign, we formulate a strategy to take them head-on. Keyword Strategy,  Competitor Analysis, Identify Opportunities and many other factors. In a job listing, most of the work will be devoted to optimizing listing pages.

Results

After 4 Months plus on working and implementing all our strategies, fixonate.co.za services are all ranking across all search engines, below are few of the over 50 keywords that the website is ranking within the first 100 pages. From page 1 to 6, mostly on the first page google search query.

What We Did For Yourjobs

Note: We had control over every aspect of the site, making it much easier to accurately do on-page and off-page optimization and attribute organic gains to the SEO work we were implementing, as well as to make SEO recommendations every step of the way. I have also anonymized the data to maintain confidentiality for the website.

Keyword Research

Previous experience with other digital agency doing SEO for Fixonate led them to Search Media. We took time looking at their work and did a complete analysis on their keywords on search engine. The results were quite poor as none of their keywords suggested ranked the website on the first page of the search engine. We did a proper keyword research and optimized their website to get optimal SEO results.

Website Analysis

The previous Fixonate website had a very low speed when it comes to loading on both devices. This really affected their ranking on search engines. We had to do a lot of restructuring which wass essential because we wanted to fix some technical issues affecting SEO. Lastly, we did a a complete web analysis to further improve responsiveness on both desktop and mobile devices

Competitor Analysis

A competitive analysis was done and as strategy where we identified major competitors for Fixonate in their field of expertise and their marketing strategies. By doing this, we were able to create solid SEO strategies that improve upon your competitor’s. This information was critical for us to stay relevant and ensure both our SEO strategies and social media marketing campaigns are outperforming industry standards.

Backlink Building

Ranking without links is really really hard, however the old rules certainly have changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their “link building tricks.The case of Fixonate, the old methods, were used we revised the backlink strategy and implemented new back link strategies to improve their ranking on search engines.