Nest & Rest

Nest and Rest Lodge is a Three-star guesthouse that provides accommodation and small conference facilities. Located within the prime quiet area in springs, its wallet-friendly pricing and even friendlier staff, Nest and rest lodge will become your “go to” guest house for your visits. It caters for a clientele who require luxury, comfort, outstanding quality and service as well as the sophistication offered by the modern world.

Challenge

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news.

In a very difficult niche with big players. the hospitality industry is a very big challenge to rank a website on the first page of google.

Solution

Once we determined which of these challenges apply to this particular campaign, we formulate a strategy to take them head-on.

Keyword Strategy, Competitor Analysis, Identify Opportunities and many other factors. In a job listing, most of the work will be devoted to optimizing listing pages.

Results

We are in  6 Months into the campaign, working and implementing all our strategies, NEST & REST is ranking across all search engines, below are few of the over 40 keywords that the website is ranking within the first 100 pages.  From page 1 to 5, mostly on the first page of the google search query, with high converting keywords

What We Did For Nest & Rest

Note: We had control over every aspect of the site, making it much easier to accurately do on-page and off-page optimization and attribute organic gains to the SEO work we were implementing, as well as to make SEO recommendations every step of the way. I have also anonymized the data to maintain confidentiality for the website.

Keyword Research

Accommodation industry is a hard industry to penetrate in South Africa, Keyword research had to be done in detail to rank on search engines. A process of discovering and determining the keywords that matter most for the objectives of a given website has to be precise. We accurately researched and came up with competitive keywords that enhanced ranking of the website.

Website Analysis

Two main problems were discovered on the website which made the website to load slow. Users experience was bad, and, as a result, neither do search engines. That’s why speed testing is a second key area of website analysis. A good overall rule is that we gathered some data about web page speed and then use the information as a starting point to make the website faster.

Competitor Analysis

Competitor Analysis, It helped us to understand where their competitors are falling short — we were able to identify areas of opportunities in the marketplace, and test out new, unique marketing strategies they haven’t taken advantage of. Customer reviews what’s missing in a competitor’s product also helped us to come up with a proper SEO strategy.

Backlink Building

We analyzed Nest & Rest website’s backlinks inorder to find out which pages link to their site and with which anchor text, and compare their backlink profile to that of their competitors. This information helped us get informed when it came to link-building campaigns. Not all backlinks ae essential for SEO, we used the new and recommended way to build backlinks for Nest and Rest